Digipak's similar to mine-Florence and the machine

 Starting to put my digipak together I have looked back into some other artists digipaks to see how they have reflected their genre of music and themselves as artist.
I decided to look back on Florence and the machines digipak as she has the same genre of music as I have chosen due to it being her song I have used for my music video.

So far I have had the idea for my digipak that it would be hugely centred around my artist, having all panels filled with images of her. Florence and the machines digipak is also like this as she is shown on almost every panel. I think this is a very important and common style for female artist to have on their albums as their music is usually revolved around their style and looks.

The main aspect I like about Florence and the machines digipak which I want to use on mine is how consistent it is all over. This is through the use of the same brightness and contrast on all images and having them shot in similar environments.

Edited digipak.

This is the most recent digipak I have made since getting feed back from my digipak pitch. The things I have changed that people said need improving are:

• Added colour: to make it look more pop/indie so it stands out more and comes across as more positive and upbeat instead of just plain images. 
• Removed certain backgrounds from images: to make it look more consistent with adding the same coloured backgrounds to all the images match in some way. I have done this because people said I should think about how all the panels relate.
• Changed the font: people said I should change the font (which I planned to) so the text looked more feminine and suited the digipak more. 

Updated production plan.

This is an updated version of my production plan as I have arranged the dates at which I will be able to do some more filming. I have had to be quite specific with what days I film the shots that are outside because I want the weather to be right so it suits the song and the genre along with the ideas I have planned for my music video. 

Feedback sheets from digipak pitch.

Green screen analysis of Rihanna digipak.

Here is a green screen analysis I done on Rihanna's digipak for her album "talk that talk." I decided to analyse this digipak in detail because Rihanna comes from a similar genre as my artist (pop) and certain aspects of her digipak I would like to consider including in mine. These are things such as the consistent theme through out (hers being newspaper style) and the artist being the main image on each panel.

digipak pitch video.

First music video draft.

Projector shots from my video.

From feed back I have previously got from my anamatic, people said that they think I should add another setting/scene to my music video so it isn't all filmed in the same location as that could get boring. I originally has the idea to use projectors and breath to present the lyrics in the air. I still want to have the lyrics in parts of the video because they are a main element if my music video because they have meaning and tell the story of what is occurring.

I am still going to use a projector to present certain lyrics but I am going to do this by projecting them onto walls on and around my artist as she sings.

I decided to project certain lyrics across my artists face as I think it emphasises how what she is singing is effecting her as they are look as if they are taking over her and blocking her.

I also chose not for my artist to lip sing all the lyrics because from feedback people said I shouldn't have her doing this for the whole video.

Instead of having my artists face shown in every shot where I used the projector I decided to use her shadow also. This makes my artist look slightly ghost like which relates to the lyrics (Goodwins analysis "lyrics relate to visuals.") It also emphasises the sad side to the song portraying her as quite a dark dull character showing her heart break and lonely emotions.

Some of the words that I projected are not exact lyrics they are just main words that people would usually pick up from the song because they are repeated a lot though out. I wanted to have flashes of these words at times in my video to highlight the importance of the lyrics and make them have a stronger impact and meaning on the video to make it seem a bit more dramatic.

 I used fairy lights to go around my artist on the floor as I think they brought out the love elements of the song. This is because they make the shots seem quite warm and romantic. They also bring out the girly side to my artist as well as the song as they are decorations you would often find in a teenage girls room. 

Production plan.

This is the production plan I have made so far to help me plan out when and where I am going to film. The dates I have arranged so far are for the Friday coming to shoot several of my shots in school as they do not need to be in a specific location as they only show my artists mouth/face so the background can be plain. 

Developed idea's from anamatic feedback.

                  



As I have decided to add in a different element to my music video due to the feedback I received from
people saying that I should do it isn't as repetitive, I have made a few more story board shots to show where they
will be added and what will be happening. I decided to add in this idea I have taken from the band "Travis" where my artist will be projecting lyrics that she sings into the air by the cold breathe coming out her mouth. I wanted to add this element in multiple times through the whole video
to break it up slightly so it doesn't seem so repetitive and look as if they are all the same shots. 

  Another comment I received
  from people from my anamatic was I should refer to Goodwin's analysis more such as the notion of looking. I decided I was going to refer to this by having a few shots of my artist being shown looking at herself in the mirror with the camera looking over her shoulder as if  they are not meant to be there watching her. 

 Again to reflect more of Goodwin's analysis and to break up the shots of the video more I decided to add in more shots of my artist in different settings such as sitting in front of a mirror with candles surrounding her. Again this refers to Goodwin's analysis of the notion of looking and also the comment he made about the  
 demands of the record label wanting a lot of close up shots of the artist. 
I want to have the candles in this shot because I think it helps reflect the love side of the song keeping it soft and romantic in a way again referring to Goodwin's analysis music/lyrics relate to visuals.  

Another way to break up my video I have decided to add in shots of drums and tambourine's being hit as the actual music in the video does as they are a clear main sound that occurs through out the song. This relates to Goodwin's analysis of music relating to visuals as you will hear the instruments as you see them being played.

Feedback analysis from anamatic.

Another comment people made on my animatic, which they think I should improve, is to add more of Goodwin’s analysis such as intertextual references and the notion of looking. To include the notion of looking I am going to include shot(s) of my artist looking in the mirror with the camera looking at her from an over the shoulder shot. In my feedback someone mentioned having htis shot including the candles in the mirror also which could create a good effect still reflecting a love element to the video. This shot will also help emphasize the Pop genre to it as it is showing the importance of the artist herself in the video by her looking at herself in the mirror along with being shown constantly throughout.

Development idea's for my music video.

One of the main things from my animatic feedback people said I should include was another setting/ scene in my video as they thought it was a bit repetitive, especially the parts with the candles which they also think I should develop.

I want to add in another scene to my video so it is less repetitive as all the video so far I have planned to be filmed is set in the woods/in a room full of candles. I want to add in another scene that still links in with the song and the rest of the video. I have started looking into a music video by the band Travis called “moving.” In this video they use projectors outside to project images using their breath, as it is cold in their setting.

Link to music video:
http://www.youtube.com/watch?v=TjKmQmsRlBk&safe=active

I really like this idea and I think if used in the right way could tie in really well with my music video. Instead of projecting images I want to try and project text so it helps emphasize the meaning of the song, as certain lyrics will be shown. I think this ties in well with the rest of the video I have planned, as it is ghost like also due to the fog that the breath creates like other parts of my video. I think this could also connote the love side of the song that the person she is singing about is almost non existent as they are not shown at all through out the video so the fog helps reflect they are sort of a mystery.

Feedback sheets from animatic.

Edited digipak images.

I have started to edit the photo's I have chosen for my digipak. I have started to do this by changing things such as the brightness and contrast and the colour. I wanted to do this to all my images to make them all more consistent so they match more. Also to make them brighter making them look more positive and happy therefore relating to the indie pop genre. Editing the photo's also allow me to make my artist stand out more emphasising the importance of her in the images. 

I decided to experiment with chaining the colour of the images to a slightly more pink colour. I think this makes the images more feminine and soft which relates to the target audience more as it makes it more girly and bright. 

Digipak photoshoot pitch.

Digipak presentation photos from mollyruby5

Below this post are the photo's I shot for my digipak. I tried to get a range of images from different angles to different costumes and settings. On each page of my digipak I want every image to be different to emphasise the importance of my artists style and image. I want to decide upon images that are all from different angles and all where my artist is wearing different costumes.

Photo's from digipak photoshoot.

Photo's from digipak photo shoot

Photo's from digipak photoshoot.