Ellie Goulding
I have looked into the female artist Ellie Goulding as she is a similar artist to mine due to her being a young female with music from the indie pop genre. I decided to look into her most recent music video “Burn” to see how the genre is represented and reflected.
Straight away with this video you can tell that it is from an Indie Pop genre because of how bright and happy the song and images are such as the soft subtle colours used and the upbeat feel to it. This relates to Andrew Goodwins point on music videos that the music represents genre characteristics. Ellie Goulding herself is shown several times through out surrounded by people dancing with her showing the song is positive because they are all happy together.
Slow camera movements are used through out along showing different angles of Ellie Goulding and her setting which is very empty and subtle also as she is in an empty field and on an empty road, again showing signs of the more indie genre side to it because of how calm it is and warm it comes across. Through out several close up shots are shown of her which shows the video is from a pop genre because most female artists from pop genres are always the main selling point of their music and are almost always the main part of their videos to show of things such as looks and style. This relates to Andrew Goodwin's point that the demands if the record label will include the need for lots of close ups of the artists, again this is to show of things like makeup and their looks.
Long shots allow the audience to see the environment that the artist is in which helps them to be able to follow along to the story line of the song because they are able to see where Ellie Goulding is and what she is doing. Long shots also allow you to see what the she is wearing which again helps represent things such as the story (she is dressed in nice casual clothes which helps show that she is at a party.) The fact she is at a party reflects the pop genre because it is a very positive upbeat environment which is what pop music is about. Her clothes reflect an indie/pop genre as they are quite casual clothes made up of warm, bold, happy colours such as white which reflects peace and happiness and black which makes her bold and stand out from everyone else and the light background.
http://www.youtube.com/watch?v=CGyEd0aKWZE&safe=active
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