Digipak advertisements.

These are the advertisements I have made for my digipak. I wanted it to reflect the digipak itself a lot so it they can both be easily recognised as they are similar. To do this I kept the colours the same such as the pink background and pink tint to the photographs. I also kept the same font for the writing that is on the digipak along with the logo that is printed on one of the panels. Because my artist is the main selling point of her music and I really wanted to make that clear throughout the digipak and the advertisement which I have done by making her name the biggest boldest piece of text on the advertisement along with an image of her taking up the majority of the page emphasising her importance over the actual music itself. 

I have decided to lay out my advertisement all in a straight line going down the page so it looks more consistent and easy to look at instead of all over the page and confusing. I included things such as a four star rating from Q magazine to make it more realistic as it would help sell the album more. I used Q magazine as it is the best company that targets Indie Pop music from artists such as Florence and the machine and Ellie Goulding who are both similar to mine. 

The advertisement I think works the best is the last one. This is because I like the edited logo the best as where I have cropped it down smaller then the others it helps it tie in with the image more. Also I like the image used in the third one more then the others as it is a lot more clear and shows of my artist more as the first two are quite blurry and unclear. I wanted to use the image from the front cover of my digipak for my advertisement but I didn't think it worked well as it didnt have any background to it and I wanted to add in the nature part of it to keep it relating to my digipak. I decided to use a new image that wasn't included on my digipak panels as I think it keeps the audience intrigued as it is something new to look at although it still relates with the digipak. 

Developed music video- adding a story line

Here are images from my music video of the boy I decided to include in order to get more of a story line. I have done this as part of my feedback from people was to include more of a story line so it makes more sense and has more meaning to it. I have presented the boy in black and white through out the whole video to emphasise that what has happened between the two is negative and dead in the past. The black and white helps show that she is upset and possibly heart broken, as they are very dull and sad colours possibly reflecting their past.

I have also presented the boy in my video as very mysterious by not showing his face at all. The shots I have included of him are always from the back of his head or I have crossed his face out in the images I used. I didn’t want his face to be shown as again it helps emphasize that her relationship with him is in the past and almost like he isn’t a part of her life anymore. 

 At one point in the video, flickers of photographs are shown of my artist and the boy together. This helps emphasise that they were in serious relationship and it highlights how happy she was with him which gives the lyrics more meaning, as she is heart broken about him. There is also a quick flash her hand ripping the photos in half, this shows how they are now separated and makes it clear that they are no longer together. Tearing the photos is done in quite a violent way as I sped the footage up so it is done really quickly. This makes it look more dramatic which suits the pace of the song as it builds up at that time. 

Feedback from showing my music video.

After getting feed back from the class after showing them my music video so far these are the things they said I should change:

• add a story line to it so it flows better and makes more sense
• less clips of the artist lip singing 
• fill in all the small gaps in between clips
• add another setting other then out doors

In order to improve my music video from this feedback I have decided to add some clips of a boy in it which will be shown as her ex-boyfriend. I want to do this because people said I should have a story line which will be that the artist in my video has been left by the boy. This will also help the song make sense as the lyrics will relate more to the visuals and tell the story of what she is singing about. 

Digipak 3rd draft.

This is another edited digipak I have made which is almost complete. All the panels are finished except things such as logos, small print and album title need to be added. Also I need to improve the font for the track list as it is slightly hard to read. 
I have changed the backgrounds of two of my images so they are no longer plain pink. I wanted to do this because I think it looked far too childish due to the over the top use of pink. So to still link in with the rest of the digipak I added images from a nature looking scene which I took myself to give it a mature look. I edited the images to give them a pink/red tint like the track list image so the theme is consistent across each panel also to emphasise the indie pop genre and the fact that my artists target audience is females. 
What I am going to do next is finish the spines by adding things such as artist name,logo and album name. I also need to add something such as a circle to show where the cd is going to go which is in the middle over the image of my artists mouth. 

Beginning of filming music video.

I have started to film the several shots of my music video that involve my artist being in the woods. I chose to do this during the afternoon when it was sunny/sunset. I decided to do this so it tied in with the fact it is a love song from an Indie Pop genre as sunsets connate love. I also wanted it to be sunny so it looked more positive then it being filmed in the night as that would connote a darker genre. I chose to include various close up shots of my artist through out the video. This is because I wanted my artist to seem as if she is really involved with the camera as I think this will help the audience realise her emotions more.

Also because in Andrew Goodwin's analysis of music video he says that "the demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work."  So I wanted to link in with this by adding lots of close ups of my artist as she is the main selling point of her music so being shown a lot is an important element of my music video.

         

Second edited digipak.

This is another version of my digipak I have made to see which one represents my artist and genre best.
I decided to remove one of the images and add in another logo as I thought it was a bit too much having my artist on each panel. Also I think having her name printed again really big and bold emphasises her importance towards the music especially in comparison to the song titles being printed in quite small font.
I think this digipak reflects the Indie pop genre of my artist well because it is very bright and bold which makes it look upbeat and happy like indie pop music is also it reflects my artists positive and feminine personality due to the bright colours and images. This digipak also relates to my artists target audience (young females) due to the use of a variety shades of pink, the use of feminine images such as love hearts and the curly soft font used. The use of the love hearts and slightly pinks tones I added to the images help emphasise the genre and music itself again as it connotes love which is what most indie pop music is about.